MEDIA CENTER
 

How High Ventura County Say No To 'Fine' Video Campaign

Campaign
Ventura County Behavioral Health, JAMS Productions
2016

Say No To ‘Fine’ is a video education campaign developed by How High Ventura County, that inspires parents to begin a marijuana dialogue with their teens.

Say No To ‘Fine’ builds awareness of the simple fact that marijuana affects teenagers quite differently than adults. The health messaging confronts the reality that 1 in 4 high school juniors in Ventura County is smoking marijuana (California Healthy Kids Survey), and 77% of teens nationwide now think it’s safe to smoke marijuana (SAMSHA, 2016). The campaign engages parents across Ventura County. The How High Ventura County educational campaign (Say No To ‘Fine’) educates residents via YouTube and in select local movie theaters.




TAGS: Youth, Parents
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